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Asda Life Insurance

Life’s full of surprises – some good, others more challenging. From illnesses and accidents to new events like buying a home, getting married or having children, it’s really important that we have plans in place to cope.

Get an ASDA life insurance quote today…

Get a quick quote for Asda life insurance today and protect the ones you love. Affordable life insurance is just a click away. You can get covered with the best value life insurance in minutes and with no forms or medicals.

Our specialists here at Insured-Life can help you navigate the variety of products offered by Asda and guide you through their application process to make the road to protection as smooth as possible.

Searching for quality life insurance and the little differences that go with each product can be daunting – and time consuming. At Asda, we like to save you time as well as money. That’s why we partner with Insured-Life who search the market to bring you the right life insurance for you and your loved ones. Whether it’s a cash lump sum or a monthly income you need, Insured-Life will take you through your options. They’ll compare the leading insurance companies to help find you the right cover at the right price

Helping you make sound
financial decisions

A Comprehensive Guide to ASDA Life Insurance
ASDA is widely recognised in the United Kingdom as a prominent supermarket chain, but it also offers a range of financial services, including insurance products. ASDA Life Insurance is one such offering, providing financial protection for your loved ones in the event of your death. This guide will detail the specifics of ASDA’s life insurance offerings, its features, and how it compares to other life insurance providers.

Understanding Life Insurance
Before diving into the details of ASDA’s life insurance, it’s helpful to understand the basics of life insurance. Life insurance is a contract between an insurance provider and a policyholder. The policyholder pays regular premiums to the provider, and in exchange, the provider pays a lump sum, or a death benefit, to the beneficiaries upon the policyholder’s death. The main types of life insurance are term life insurance, which provides coverage for a specific period, and whole life insurance, which provides lifetime coverage.

ASDA Life Insurance Offerings
ASDA provides a variety of life insurance products to cater to different needs:

Level Term Life Insurance: This policy pays out a fixed sum if the policyholder dies during the term of the policy. The amount of coverage and term length are fixed when the policy is taken out and do not change throughout the term.

Decreasing Term Life Insurance: This policy is often used to protect a repayment mortgage, where the amount of coverage decreases roughly in line with the way a repayment mortgage decreases.

Over 50s Life Insurance: This policy is designed for individuals aged 50 and over. It offers guaranteed acceptance and a fixed cash payout upon death.

Key Features of ASDA Life Insurance
ASDA Life Insurance offers flexible coverage options, allowing you to choose the term length and the amount of coverage based on your individual needs.

Terminal Illness Cover
ASDA Life Insurance policies include terminal illness cover. If you’re diagnosed with a terminal illness with a life expectancy of less than 12 months, the policy will pay out early.

Additional Cover Options
ASDA Life Insurance allows you to add optional covers, such as Critical Illness Cover, which pays out a lump sum upon diagnosis of a specified critical illness.

Applying for ASDA Life Insurance
You can apply for ASDA life insurance online or over the phone. The application process involves providing personal details, lifestyle information, and health history.

ASDA Life Insurance offers a variety of coverage options to meet different needs, including the option to add additional coverages. Terminal illness cover is included as standard, providing an added layer of protection. As always, it’s vital to carefully review your own needs, explore all available options, and seek professional advice before deciding on a life insurance policy.

This guide is intended to provide general information about ASDA Life Insurance. It does not constitute financial advice. Always conduct your own research and consider seeking professional advice before purchasing a life insurance policy.

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Losing a loved one is never easy…

but having life insurance in place can ease the financial burden at an emotionally difficult time. Our team of protection specialists can help you find the RIGHT policy at the RIGHT price. We even help you put your policy into TRUST for FREE which could protect it from the TAXMAN. Simply fill out the form and we will get everything ready and start preparing your quotes.

Ask Yourself:

  • Who would pay the rent or mortgage if you were to pass away suddenly?
  • Who would pay your children’s university fees or provide money for childcare whilst your surviving partner goes out to work?
  • Who would provide the money for your family’s food, clothing or lifestyle?
  • Who would pay for your funeral or clear your debts?

These are just a few things to think about when obtaining life insurance. If you pass away the policy will pay out a lump sum to your family, loved ones or whomever you choose to get the money. This can be used to secure the financial future of your loved ones meaning they would not have to struggle in the event of your death.

We don’t talk to people like they’re just a number

Our expert advisers help people make informed decisions through expert financial advice.

Get Covered in 3 Easy Steps


Tell us how much money you would need to financially protect your loved ones


We will call you to discuss your options and provide comprehensive free quotes


You decide which policy to take and get protected today with no medicals or forms

We Provide Complete Cover For:

Life Insurance

Make sure your family have financial security in the event of your passing…

Income Protection

Protect your income if you’re unable to work due to illness or injury…

Critical Illness

Get a lump sum payment if you’re diagnosed with a serious illness…

Enjoy Life Insurance with Rewards

You can use InsuredLife Rewards in hundreds of retailers across the UK, including all the major high street names. The benefits packages available include Digital Vouchers, Re-loadable Gift Cards, Online Cashback and Online offers.

Get covered today and access your rewards…

Frequently Asked Questions

The Financial Conduct Authority

The FINANCIAL CONDUCT AUTHORITY (FCA) – is a financial regulatory body in the United Kingdom, but operates independently of the UK government, and is financed by charging fees to members of the financial services industry. The FCA regulates financial firms providing services to consumers and maintains the integrity of the UK’s financial markets. It focuses on the regulation of conduct by both retail and wholesale financial services firms.

The Financial Conduct Authority | 12 Endeavour Square London E20 1JN

Insured Life is a trading name of PBS & Co (UK) Limited (FCA Registration Number: 732728).

PBS & Co (UK) Limited 19 Oxford Road, Bournemouth, England, BH8 8GS United Kingdom.

Whose Products Do We Sell?
  • We offer products from a range of insurers for life insurance and critical illness cover.
  • We offer protection products from a limited number of insurers for Whole of Life and Over 50s plans. A list of insurers we offer insurance from is available on request.
  • As we’re not tied to any ONE provider we are able to search our panel of insurers and find you the best price available to us.
  • We sometimes get preferential rates on selling policies which we pass on to you.
  • We are paid a commission by each insurer for setting up your policy – it costs you nothing to use our service.
What Service Do We Offer?
  • We are authorised by the FCA to advise our client on their protection needs. Our advisers will assess your demands and needs and recommend a suitable product that will protect you and your family. We get to know our clients and help them to decide on the right cover for the right price from a panel of leading UK insurers.
  • We will ask you a number of questions designed to make you think about the shortfall in your income in the event of the death of a partner or breadwinner. Our questions are simple and our advisers avoid jargon making it easy for clients to understand.
How Much Does Our Service Cost?
  • NOTHING – We do not charge a fee for our service; however, if you take a policy out through us we will be paid by commission from the insurer, but it still costs you nothing.
  • You will receive a quotation which will tell you about any policy premiums relating to any particular insurance policy.
  • We will put your life insurance policy into TRUST for FREE – this means that it may not be counted as part of your estate when you pass away and could secure it from the taxman – why should you lose your payout to the taxman’s inheritance tax?
Who Regulates Us?

Insured Life is a trading name of PBS & Co (UK) Limited who are authorised and regulated by the Financial Conduct Authority (FCA) for insurance mediation under the firm license number: 732728

Our permitted business is administering and arranging general insurance contracts. You can check this on the FCA’s Register by visiting the FCA’s website.

PBS & Co (UK) Limited 19 Oxford Road, Bournemouth, England, BH8 8GS.

Have a Complaint?
  • If you wish to register a complaint, please contact us:

    In writing: PBS & Co (UK) Limited | C/O InsuredLife Complaints Department.

    19 Oxford Road, Bournemouth, England, BH8 8GS United Kingdom.
    By Telephone: 0800 037 3000

    If you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service. Please ask us for more information.

Are We Covered by the Financial Services Compensation Scheme?
  • We are covered by the FSCS. You may be entitled to compensation from the scheme if we cannot meet our obligations. This depends on the type of business and the circumstances of the claim.

    Insurance advising and arranging is covered for 90% of the claim with no upper limit.

    Further information about compensation scheme arrangements is available from the FSCS.